Journal
Notes from building AI in production
What things cost, what breaks, and how we decide. Written by the people doing the work.
How much does it cost to build an AI agent
Most production agents land between $40,000 and $250,000 to build. What moves the number, what it costs to run, and where budgets get burned.
Read the article →Oct 12, 2026 · 7 min readRAG vs fine-tuning: when each one wins
Retrieval changes what a model knows. Fine-tuning changes how it behaves. Picking the wrong one costs months.
Read →Oct 8, 2026 · 7 min readWhat an LLM eval harness actually contains
Six components, all of which fit in your repo. Without them, every prompt change and model upgrade is a guess.
Read →Oct 4, 2026 · 7 min readHiring an AI development company vs building an in-house AI team
The right answer depends on time, how core the AI is to your product, and whether you can hire the people who run it.
Read →Aug 22, 2026 · 6 min readWhat an AI development company should actually deliver
Most AI engagements die between the demo and the deploy. Here's the checklist that separates a vendor who ships from one who presents.
Read →Aug 22, 2026 · 7 min readYour attribution is lying to you
Platform-reported conversions are a marketing document, not a measurement. What to build instead, and roughly what it costs.
Read →Aug 22, 2026 · 5 min readBuild, operate, or partner: choosing the right engagement
Three structures, three different distributions of risk. Picking the wrong one is the most common reason good work fails.
Read →Aug 22, 2026 · 6 min readPublishing AI content without wrecking your rankings
The difference between scale that works and scale that gets you deindexed is not the model. It's the gates.
Read →Aug 22, 2026 · 5 min readWhy we don't compete with the people we build for
A development partner that launches into your category cannot give you disinterested advice. Why we structure the firm so that never happens.
Read →Tell us what you need built
Four quick questions and an email. An engineer reads every brief and replies within one business day with next steps, and a written scope follows within a week.
- Written scope and price within a week
- Production deploy by week three
- Your repo and cloud from the first commit
- Senior engineers only, no account managers
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