Demand
Performance media measured on contribution
Media buying is arbitrage: buy attention for less than it turns out to be worth. Creative, landing pages, bidding and lifecycle all serve that one calculation. Agencies lose the plot when they start optimising for whatever their dashboard happens to show.
- Paid media, hands on
- Creative systems
- Search and AI visibility
- Conversion architecture
Start a project
Step 1 of 5
Got it. An engineer is reading your brief.
You will hear from us within one business day, usually sooner. If it is urgent, email t@moher.ai.
Signs you need this
We run paid, search and answer-engine visibility off the same first-party signal, so creative and budget decisions read from the same number. We run our own money through the same desks, which is why we can tell you quickly when a channel won't work for you.
- Blended CAC drifting up, cause unknown
- Creative volume is the bottleneck
- Your agency reports the ROAS the platform gave them
- Organic and paid optimising against each other
- Ranking for research terms, converting on none
- Spend ready to scale, measurement isn't
What you get
What is included
Paid media, hands on
Meta, Google and native. Structure, bidding, pacing and audience architecture, reported against contribution.
Creative systems
Modular concepts, versioned assets, a testing cadence that produces learnings rather than opinions.
Search and AI visibility
Technical SEO, content architecture, internal linking and structured data, tuned for classic search and for being cited by answer engines.
Conversion architecture
Funnel design, staged capture, landing systems tested continuously against live traffic.
Lifecycle
Email and retention on the same event stream as acquisition, so a customer is one record rather than four vendor views.
Weekly readout
One page: what moved, what we changed, what's next. No forty-slide monthly deck.
How it runs
How we deliver Demand
- 01
Measurement first
We don't scale spend on numbers we don't trust. If the spine isn't there, that's week one.
- 02
Find the arbitrage
Small fast tests across channels and angles to locate where attention is underpriced for your offer.
- 03
Scale what survives
Budget follows contribution. Losers cut without ceremony, winners given creative volume.
- 04
Template it
Creative, landing, audience and bidding patterns captured so the next campaign starts ahead.
Demand questions
Something else? Email t@moher.ai and an engineer will answer it.
What's your minimum media budget?
Below roughly $25k a month in spend, a hands-on operator rarely pays for itself and we'll say so rather than take the retainer.
Do you do SEO as well as paid?
Yes, as one motion. Splitting them is how companies end up buying clicks for terms they already rank for.
Who owns the ad accounts?
You do. We operate inside your accounts under your billing, so there's nothing to unwind if we part ways.
How do you report?
Weekly, against contribution and earnings per click from your own attribution layer, not platform-reported ROAS.
Tell us what you need built
Four quick questions and an email. An engineer reads every brief and replies within one business day with next steps, and a written scope follows within a week.
- Written scope and price within a week
- Production deploy by week three
- Your repo and cloud from the first commit
- Senior engineers only, no account managers
Start a project
Step 1 of 5
Got it. An engineer is reading your brief.
You will hear from us within one business day, usually sooner. If it is urgent, email t@moher.ai.